Thinking. Clearly.
Phoebe Bain interviewed me for this piece on renaming, originally appearing at Morningbrew What considerations go into choosing a new moniker? From football teams to pancake mixes, a lot of …
This post originally appeared at Transform Magazine For many brands, it’s way past time to re-evaluate their resonance in the 21st century. Laurel Sutton, linguist and co-founder of of naming …
This post originally appeared at Catchword When The Sporkful podcast contacted Catchword back in November 2020 to be a guest on air, I had to admit that I hadn’t heard of …
This post originally appeared at the Content Bureau blog. Part three of a three-part series. One of the most fun categories to judge at the 2016 LIA Awards was taglines …
The wonderful Libby Sile interviewed me for this piece on naming your business. It originally appeared at NCR’s Small Business Smarts in February 2017. *** When it comes to naming their …
If I read one more article about product naming called “What’s in a Name?”, I will scream. Curse you, Bill Shakespeare! That is all.
This post originally appeared at the Content Bureau blog. Part two of a three-part series. As I mentioned in my previous post, I was recently invited to join the judges of …
This post originally appeared at the Content Bureau blog. Recently, I was honored to be included as a judge on the Verbal Identity Panel of the LIA Awards, held in …
When do you need an exact .com—and when can you get away without one? How do you go about finding a domain name? Or negotiating a purchase from another party? …
Think you can vet a brand name destined for a foreign country simply by running it by someone you know who speaks the language fluently? Think again. It takes a …