Naming the Naming Articles

If I read one more article about product naming called “What’s in a Name?”, I will scream. Curse you, Bill Shakespeare! That is all.


  1. Rob Meyerson February 15, 2017 2:45 pm  Reply

    How about another that includes “the name game”?

    • Laurel Sutton February 15, 2017 4:34 pm  Reply


  2. Facundo Cruz February 10, 2019 2:45 pm  Reply

    I would like to scream when the naming agencies use “name” in their names, or when the brand consultants use “brand”. It’s paradoxical because assist their customers to have differentiation, but they don’t differentiate.

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