Naming the Naming Articles
If I read one more article about product naming called “What’s in a Name?”, I will scream. Curse you, Bill Shakespeare! That is all.
Thinking. Clearly.
A thorough linguistic check on names, taglines, and brands ensures the proper global reception
Check your creative work for relevance and sensitivity across diverse cultures in the US
Thinking clearly about the best ways to differentiate your business from competitors
If I read one more article about product naming called “What’s in a Name?”, I will scream. Curse you, Bill Shakespeare! That is all.
The Sporkful podcast episode is available here. “I was delighted to chat with the Pasta Man himself, Dan Pashman of The Sporkful, on the name for his new pasta! Well, …
Beth Snyder Bulik of ENDPOINTSNEWS contacted me recently to ask for my opinion on the naming of Covid-19 variants. Here’s what I had to say. Science was the name of …
Rebecca Deczynski of INC. contacted me recently to ask for my opinion on the naming of Covid-19 variants. Here’s what I had to say. To effectively market anything – product …