Naming the Naming Articles
If I read one more article about product naming called “What’s in a Name?”, I will scream. Curse you, Bill Shakespeare! That is all.
Thinking. Clearly.
A thorough linguistic check on names, taglines, and brands ensures the proper global reception
Check your creative work for relevance and sensitivity across diverse cultures in the US
Thinking clearly about the best ways to differentiate your business from competitors
If I read one more article about product naming called “What’s in a Name?”, I will scream. Curse you, Bill Shakespeare! That is all.
Here’s an article I’m quoted in, about Meghan Markle’s new lifestyle brand, American Riviera Orchard. The author is Phoebe Bain. American Riviera Orchard is too long, too in-your-face and too …
Another article about changing names, this time by Gina Cherelus in The New York Times. I got in a quote right at the end!” When Nikki Haley decided that her …
Rachel Gutman-Wei of The Atlantic recently asked for my opinion on hyphenated names. Here’s what I had to say, and here’s a link to a pdf version. Why is everyone …