Laurel Sutton specializes in naming and branding. She has 20 years’ experience in the naming field; in 1998 she co-founded Catchword, one of the top naming firms in the US. Today, her focus is on providing high-level branding/marketing strategy and detailed linguistic analysis to her clients. Ms. Sutton is experienced in technology, the fashion and apparel industry, consumer research on names and brands, entrepreneurship, the foodservice industry, and many other fields involving consumer marketing.
Her expertise is available to attorneys representing both Plaintiff and Defense. She has expert witness experience with consultations, deposition, and courtroom testimony.
Areas of Expertise: Brand identity, brand assets, brand names, distinctiveness, dilution, likelihood of confusion, secondary meaning, domain names, and trademark infringement involving branding.
Ms. Sutton has spoken at many conferences on the topics of naming and branding. She has published on such topics as private label brand names, global brand name development, and the early years of internet discourse.
Contact Laurel Sutton here if you would like more information.