Thinking. Clearly.
Nick Hawkins of INC. contacted me recently to ask for my opinion on a recent business name. Here’s what I had to say. It might be one of the toughest …
The Sporkful podcast episode is available here. “I was delighted to chat with the Pasta Man himself, Dan Pashman of The Sporkful, on the name for his new pasta! Well, …
This post originally appeared at Transform Magazine For many brands, it’s way past time to re-evaluate their resonance in the 21st century. Laurel Sutton, linguist and co-founder of of naming …
This post originally appeared at Catchword When The Sporkful podcast contacted Catchword back in November 2020 to be a guest on air, I had to admit that I hadn’t heard of …
This post originally appeared at the Content Bureau blog. Part three of a three-part series. One of the most fun categories to judge at the 2016 LIA Awards was taglines …
This post originally appeared at the Duets Blog. If I was in charge of naming scientific research vessels, they’d all get names like Boaty McBoatface. This, in case you hadn’t …
This post originally appeared at MarketingProfs. Naming your new company or product is a huge opportunity. Get it right, and you could put your brand on the map, generate buzz, …
This post originally appeared at Catch This. Midol. Lysol. Maybelline. Kodak. Listerine. Oreo. What do these brand names have in common? Believe it or not, all of them have been around …
This post originally appeared at Catch This. We’re often asked how we create our names. Our answer is that naming is both an art and a science – the art …
This post originally appeared at Catch This. This week’s big branding news was that Research In Motion, maker of the BlackBerry cell phone, is changing their name to BlackBerry. No …