Naming the Naming Articles
If I read one more article about product naming called “What’s in a Name?”, I will scream. Curse you, Bill Shakespeare! That is all.
Linguistic Analysis
A thorough linguistic check on names, taglines, and brands ensures the proper global reception
Cultural Sensitivity
Check your creative work for relevance and sensitivity across diverse cultures in the US
Marketing Strategy
Thinking clearly about the best ways to differentiate your business from competitors
