Naming the Naming Articles
If I read one more article about product naming called “What’s in a Name?”, I will scream. Curse you, Bill Shakespeare! That is all.
Thinking. Clearly.
A thorough linguistic check on names, taglines, and brands ensures the proper global reception
Check your creative work for relevance and sensitivity across diverse cultures in the US
Thinking clearly about the best ways to differentiate your business from competitors
If I read one more article about product naming called “What’s in a Name?”, I will scream. Curse you, Bill Shakespeare! That is all.
I was interviewed for the fab podcast Decoder Ring, talking about pharmaceutical naming. My bit starts about 30 minutes in, but the rest of this ep is too good to …
Here’s an article I’m quoted in, about personal names & careers. The author is Cathy Cassata. Did Your Name Determine How Your Life Turned Out? One theory says your name …
Here’s an article I’m quoted in, about communication between elephants. The author is Tove Danovich. Elephants Are Doing Something Deeply human. They’re part of a growing list of animals that …