Naming the Naming Articles
If I read one more article about product naming called “What’s in a Name?”, I will scream. Curse you, Bill Shakespeare! That is all.
Thinking. Clearly.
If I read one more article about product naming called “What’s in a Name?”, I will scream. Curse you, Bill Shakespeare! That is all.
Here’s an article I’m quoted in, about Meghan Markle’s new lifestyle brand, American Riviera Orchard. The author is Phoebe Bain. American Riviera Orchard is too long, too in-your-face and too …
Another article about changing names, this time by Gina Cherelus in The New York Times. I got in a quote right at the end!” When Nikki Haley decided that her …
Rachel Gutman-Wei of The Atlantic recently asked for my opinion on hyphenated names. Here’s what I had to say, and here’s a link to a pdf version. Why is everyone …
Beth DeCarbo of The Wall Street Journal recently asked for my opinion on grandparent names. Here’s what I had to say. A lot of grandparents think that being known as …
Nick Hawkins of INC. contacted me recently to ask for my opinion on a recent business name. Here’s what I had to say. It might be one of the toughest …
The Sporkful podcast episode is available here. “I was delighted to chat with the Pasta Man himself, Dan Pashman of The Sporkful, on the name for his new pasta! Well, …
Beth Snyder Bulik of ENDPOINTSNEWS contacted me recently to ask for my opinion on the naming of Covid-19 variants. Here’s what I had to say. Science was the name of …
Rebecca Deczynski of INC. contacted me recently to ask for my opinion on the naming of Covid-19 variants. Here’s what I had to say. To effectively market anything – product …
I was invited to appear on the excellent Journey Map podcast, where I spoke with Dave Hale about the steep learning curve in the naming industry, the importance of process, …
Jay Price of North Carolina Public Radio contacted me recently to ask for my opinion on the renaming of army bases. Here’s what I had to say. When a federal …