A Tooth Dodges!: Your Weekly Word Salad
This post originally appeared at Catch This. I get a lot of spam at my Catchword email addy, most of which Google thankfully deletes for me. Occasionally, though, something sneaks …
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No Boom, No Rush, No Difference: The .com Domains Will Still Rule
This post originally appeared at Fast Company. In the wake of ICANN’s decision to increase the number of Internet domain name endings — called generic top-level domains (gTLDs) — from …
Provenge: Is it Vengeful? Is it Proactive? Is it Even a Vaccine?
This post originally appeared at Fast Company. Pharmaceutical naming is a tricky business. In addition to finding a name that’s available to trademark, you have to make sure it doesn’t …
Salad Makes You Fat: It’s Not What It’s Called, It’s What It’s Made Of
This post originally appeared at Fast Company. What’s the go-to item on the restaurant menu when you want to eat healthy, or for post-holiday-feast atonement? It’s the humble salad, designed …
That Name’s Not The Same As Mine: How Trademarks Can Be Confusingly Similar
This guest post is by Steven Price of Tessera Trademark Screening and originally appears at Catch This. It’s not always easy to explain why a favorite brand name candidate might not …
Overstocked with names: It’s still the Oakland Coliseum around here
This post originally appeared at the Duets Blog. You may be aware that there is a large sports arena located in Oakland, California, wherein both the Oakland A’s and the …
Going Really Green: The Nissan Leaf Hybrid And Other Electric Cars
This post originally appeared in Fast Company. Even though it was unveiled back in 2009, the Nissan Leaf is only now appearing in commercials and on billboards near you. It seats …
Do-It-Yourself Naming: 5 Must-Read Tips
This post originally appeared in Fast Company. Naming. We know it’s tough for companies: Budget constraints, ever-changing deadlines, and fickle managerial whim all make it difficult to run a smooth …
Rebranding the NYSE: Laurel Sutton on CNBC
This post originally appeared at Catch This. In the midst of the current financial wreckage, the big news is about a big buyout: the New York Stock Exchange is gonna …
Catchword in the NY Times: The Fight Over AppStore
This post originally appeared at Catch This. The lovely and talented Ben Zimmer wrote a wonderful Week in Review column this weekend about the ridiculous battle between Apple and Amazon …