Thinking. Clearly.
This post originally appeared at Fast Company. In the wake of ICANN’s decision to increase the number of Internet domain name endings — called generic top-level domains (gTLDs) — from …
This post originally appeared at Fast Company. Pharmaceutical naming is a tricky business. In addition to finding a name that’s available to trademark, you have to make sure it doesn’t …
This post originally appeared at Fast Company. What’s the go-to item on the restaurant menu when you want to eat healthy, or for post-holiday-feast atonement? It’s the humble salad, designed …
This guest post is by Steven Price of Tessera Trademark Screening and originally appears at Catch This. It’s not always easy to explain why a favorite brand name candidate might not …
This post originally appeared at the Duets Blog. You may be aware that there is a large sports arena located in Oakland, California, wherein both the Oakland A’s and the …
This post originally appeared in Fast Company. Even though it was unveiled back in 2009, the Nissan Leaf is only now appearing in commercials and on billboards near you. It seats …
This post originally appeared in Fast Company. Naming. We know it’s tough for companies: Budget constraints, ever-changing deadlines, and fickle managerial whim all make it difficult to run a smooth …
This post originally appeared at Catch This. In the midst of the current financial wreckage, the big news is about a big buyout: the New York Stock Exchange is gonna …
This post originally appeared at Catch This. The lovely and talented Ben Zimmer wrote a wonderful Week in Review column this weekend about the ridiculous battle between Apple and Amazon …
This post originally appeared at Catch This. The fabulous South by Southwest festival is currently rocking Austin with truckloads of entertainment. Over the years it has expanded to include film …