5 Ways To Take Back Your Reputation On The Web
This post originally appeared in Fast Company. The other day I really wasn’t paying much attention to the AM news station in my car until I heard a commercial for …
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No Jokes Allowed: Starbucks Blonde Name Review
This post originally appeared at Catch This. Is your coffee female or male? You’ve probably never thought about it, but Starbucks has now forced your hand. Their new, lighter coffee …
How Susan G. Komen For The Cure Torpedoed Its Brand
This post originally appeared in Fast Company. What a difference a week makes. On Tuesday, January 31, Susan G. Komen For The Cure announced that it would not renew its …
“Lumia” Means “Prostitute”? For Product Names, Sometimes Other Meanings Don’t Matter
This post originally appeared in Fast Company. What do you think of when you hear the word “lumia”? Does it make you think of related words like luminous (“shining, bright”), luminescent …
Crowdsourcing the Future: Kickstarter Company Name Review
This post originally appeared at Catch This. One of the things I love most about the internet is the ability to support people I’ve never met and causes I would …
Joy in Naming: Laurel Sutton interviewed at MO.com
I was lucky enough to be interviewed at the wonderful site for entrepreneurs, MO.com. I got to chat about naming, social media, what makes Catchword so gosh darn good at …
Fanning the Flames: Kindle Fire Brand Name Review
This post originally appeared at Catch This. Way back in the dark ages of 2007, Catchword reviewed the name Kindle in the very pages of the Catch This blog. At the time, …
This Name Lacks an Object: Google+ Name Review
This post originally appeared at Catch This. Like all techies great and small, I was all over the news of Google’s answer to Twitter/Facebook: Google+. Even though I have an …
It’s Not Natural, It’s Just Simple: Food Branding Co-Opts Another Meaningless Word
This post originally appeared in Fast Company. An American musician by the name of Charles Mingus was talking about tunes, but what he said applies easily to the recent emergence …
A Tooth Dodges!: Your Weekly Word Salad
This post originally appeared at Catch This. I get a lot of spam at my Catchword email addy, most of which Google thankfully deletes for me. Occasionally, though, something sneaks …