Thinking. Clearly.
This post originally appeared at Catch This. In response to a recent Wall Street Journal article on the explosion of “quirky” made-up startup names prompted by the scarcity of domains, …
This post originally appeared at Fast Company. Ah, Tumblr, home to a million fandoms, animated GIFs, and journeys of self-discovery by teenage girls. I’m not saying this as an insult–I’m actually quite …
This post originally appeared in Fast Company. From Yahoo CEO Marissa Mayer’s baby to Sony’s pink speaker balls to exoplanets, crowdsourcing for names is all the rage. There’s strength in numbers, …
This post originally appeared at Catch This. Midol. Lysol. Maybelline. Kodak. Listerine. Oreo. What do these brand names have in common? Believe it or not, all of them have been around …
This post originally appeared in Fast Company. We’ve always known that the golden age of air travel is long gone. The fabled United tagline “Fly the Friendly Skies” seems quaint, …
Besides the big story of American Airlines taking over US Airways, recent news of acquisitions includes the buyout of OfficeMax Inc by its larger rival Office Depot. The Depot insists …
This post originally appeared at Catch This. We’re often asked how we create our names. Our answer is that naming is both an art and a science – the art …
This post originally appeared at Catch This. This week’s big branding news was that Research In Motion, maker of the BlackBerry cell phone, is changing their name to BlackBerry. No …
Welcome to image alignment! The best way to demonstrate the ebb and flow of the various image positioning options is to nestle them snuggly among an ocean of words. Grab …
This post originally appeared at Marketing Profs. As a naming agency, we’re constantly astounded, amused… and, yes, occasionally awestruck by the brand names that naming consultants and other marketers come …