Have Cowl, Will Travel Around the World: Batman Incorporated (Part 1)
This post originally appeared in Fast Company. Yes, I read comics. (I just wanted to get that out of the way before the eye-rolling and snorting starts.) For those of …
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Ometers and Scopes: Serious Lab Device Names in Psychic Research
This post originally appeared at Catch This. I’ve been reading Mary Roach’s Spook – great book, highly recommend, would do business again A++! – and I just came across this …
More Must Be Better: High Definition Invades a Product Near You
This post originally appeared in Fast Company. I first heard the term “digital wonderland” on an episode of Harry Shearer’s Le Show, in reference to the move from analog-anything to …
Positive to Negative to Positive: Rebranding California Food Stamps
This post originally appeared at Fast Company. It should be the most popular state government program: credit for groceries, so you can feed your family when times are tough. Unfortunately, …
Linguistics in the Working World: Interview with Laurel Sutton
This post originally appeared at Catch This. The fine folks that are the Masters in Language and Communication (MLC) Program at Georgetown University interviewed me for their blog. Mostly we …
An Interview with Laurel Sutton of Catchword
This post originally appeared at Catch This. I was interviewed for the MLC Blog (MA in Language & Communication) at Georgetown University, to talk about my background and my career outside of linguistics. …
Perfect Business Summit: Success! And Naming!
This post originally appeared at Catch This. I was honored to be part of the Perfect Business Summit in Las Vegas a couple of weeks ago. I gave a short …
Brand Vigilante: Someone Stole My Name on Twitter
This post originally appeared at Fast Company. Do you have a Google alert set on your name? If you’re reading this—that is, if you’re a clued-in business type who understands …
Windows Phone 7: This Name Does Not Sing to Me
This post originally appeared at Fast Company. Windows Phone 7: a name that provokes people everywhere to say “Meh.” It’s the successor to Windows Mobile 6.5 (an uninspiring name if …
I Cannot Lie: Levi’s and Old Navy Got Back
This post originally appeared at Fast Company. Let me start this blog with a gratuitously sexy play on words: In apparel marketing, asses are hot right now. Lacking any actual …