The Random Nouns: SXSW Bands
This post originally appeared at Catch This. The fabulous South by Southwest festival is currently rocking Austin with truckloads of entertainment. Over the years it has expanded to include film …
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CalFresh Is Totally Better Than Food Stamps: Rebranding Government Programs
This post originally appeared in Fast Company. Recently I was invited to speak at the CalFresh Forum in Sacramento, an event put on by the California Food Policy Advocates and …
But It Won’t Help Them Win Games: ARCO Arena Is Now Power Balance Pavilion
This post originally appeared in Fast Company. When it comes to art and luxury goods, a thing is worth only what someone is willing to pay for it. You can …
Your New Victrola iPod: Do Brand-Name Auctions Make Sense?
This post originally appeared in Fast Company. Back in December 2010, Racebook Marketing Concepts held a Brand Name Auction during which “150 Timeless Trademarks and Domains” were offered for sale. …
Care For Some Puffed Mice?: #AwfulCereal Meme on Twitter
This post originally appeared at Catch This. Yesterday on Twitter someone started a meme called #AwfulCereal. The point was not, as many people mistakenly thought, to post the name of …
The Brand Name Auction: Bargain or bust?
This post originally appeared at the Duets Blog. Back in December, Racebrook Marketing Concepts held a Brand Name Auction during which “150 Timeless Trademarks and Domains” were offered for sale. …
Just Like Grouper Fish: Coupon Sites Devour Everything
This post originally appeared in Fast Company. In my last blog I joked that Groupon, a hugely popular local coupon site, adopt the grouper fish as its mascot. This was …
Names We Loved – and Loved to Hate – in 2010
This post originally appeared in Fast Company. Ah, 2010. Seems like a million years ago, when in fact we’re only two weeks into the new year. Like all good bloggers, …
Have Cowl, Will Travel Around the World: Batman Incorporated (Part 2)
This post originally appeared in Fast Company. In my last blog, I looked at how Batman is known globally in comics. With plans in the current DC storyline to have …
Leaders And Legends: Division Naming in the Big Ten (or Twelve)
This post originally appeared at Catch This. The sports world has been buzzing about the names Legends and Leaders for the new Big 10 divisions. Since it’s a naming-type topic, …