Naming the Naming Articles Posted on January 18, 2017August 17, 2022 by Laurel Sutton If I read one more article about product naming called “What’s in a Name?”, I will scream. Curse you, Bill Shakespeare! That is all. Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) Related
Facundo Cruz February 10, 2019Reply I would like to scream when the naming agencies use “name” in their names, or when the brand consultants use “brand”. It’s paradoxical because assist their customers to have differentiation, but they don’t differentiate.
How about another that includes “the name game”?
YES.
I would like to scream when the naming agencies use “name” in their names, or when the brand consultants use “brand”. It’s paradoxical because assist their customers to have differentiation, but they don’t differentiate.