Catchword in the NY Times: The Fight Over AppStore
This post originally appeared at Catch This. The lovely and talented Ben Zimmer wrote a wonderful Week in Review column this weekend about the ridiculous battle between Apple and Amazon …
Your New Victrola iPod: Do Brand-Name Auctions Make Sense?
This post originally appeared in Fast Company. Back in December 2010, Racebook Marketing Concepts held a Brand Name Auction during which “150 Timeless Trademarks and Domains” were offered for sale. …
The Brand Name Auction: Bargain or bust?
This post originally appeared at the Duets Blog. Back in December, Racebrook Marketing Concepts held a Brand Name Auction during which “150 Timeless Trademarks and Domains” were offered for sale. …
Who’s Afraid of the Trademark Police? Everyone.
This post originally appeared at Fast Company. I was in a meeting with Vinod Khosla once, about a thousand years ago in Internet time (which would make it roughly 2001). We …
Twitter, Twitter everywhere — but will they own the Tweet?
This post originally appeared at the Duets Blog. For the last month or so I’ve been following the antics of Twitter as they attempt to assert rights to the word “tweet”. …
Go Go Godzilla!: Don’t Mess with Toho Co, They Protect Their Mark Fiercely
This post originally appeared at Catch This. My friend Joe Murray at Doremus just sent me a link to this great article at Salon about the use of “Godzilla” as …
That Horse Has Left the Station: Trying to Trademark Tweet
This post originally appeared at Catch This. I employ a deliberately mixed metaphor in the title of this post to exemplify my confusion about what Twitter’s trying to do here. …