Why ‘Fort Liberty’? Leaders explain why they pushed for Fort Bragg’s proposed new name
Jay Price of North Carolina Public Radio contacted me recently to ask for my opinion on the renaming of army bases. Here’s what I had to say. When a federal …
Branding: Can companies reposition themselves by changing their image?
Susan Ladika of CQ Researcher contacted me recently to ask for my opinion on rebranding: Will a rebranding change a company’s reputation? CQ publishes a pro/con debate written by outside …
What happened to all the ‘good’ drug names? Inside the modern day dilemma of Rx naming
I was interviewed by Beth Snyder Bulik, Senior Editor at EndpointsNews for this piece about drug names. Prescription drug names often spark speculation, debates and sometimes derision, but they also …
Comirnaty: Why the president of the American Naming Society isn’t exactly a fan of the name
Phoebe Bain interviewed me for this piece on the name of Pfizer’s Covid vaccine, originally appearing at Morningbrew She prefers Covuity, which was also in the running for Pfizer’s Covid …
The art of the rename: How brands decide what to call themselves next
Phoebe Bain interviewed me for this piece on renaming, originally appearing at Morningbrew What considerations go into choosing a new moniker? From football teams to pancake mixes, a lot of …
Who Owns Klingon?
This post originally appeared at the Duets Blog. The short answer: No one knows. The long answer: No one knows, and it’s complicated. As a linguist, I have more than a …
Namey McNamerson: What Happens When You Crowdsource Names
This post originally appeared at the Duets Blog. If I was in charge of naming scientific research vessels, they’d all get names like Boaty McBoatface. This, in case you hadn’t …
Peeple who need people
This post originally appeared at the Duets Blog. In late September of 2015, tech media worked itself into a frenzy about the launch of an app called Peeple, which was supposed …
Trump And Trademarks: The Case For Extravagance
This post originally appeared in Fast Company. This week it was revealed that Donald Trump has filed more than 200 trademark applications that contain his own name. The 200-plus number is …
That Name’s Not The Same As Mine: How Trademarks Can Be Confusingly Similar
This guest post is by Steven Price of Tessera Trademark Screening and originally appears at Catch This. It’s not always easy to explain why a favorite brand name candidate might not …