Smencils: Well, I’d Name Scented Pencils Differently
This post originally appeared at Catch This. My kid is one of those youngsters who can’t come back from a bike ride without presenting me with something found on the ground …
Beer and Speedballs: More Energy Drink Naming
This post originally appeared at Catch This. Once upon a time there was an energy drink named Cocaine. Highly caffeinated, it was pulled in 2007 by its maker, Redux Beverages, …
Meth with cream: Fortified coffee naming
I was in a 7-Eleven over the weekend and got some coffee. The store near me has a huge self-service coffee station with all kind of cups, flavors, creamers, sweeteners, …
Latin, Italian, whatever
Somehow I missed the news in July that Dell introduced another new brand name for its computers – Vostro. This line of computers is aimed at “the smallest businesses”, which …
Hulu: I don’t think that word means what you think it means
News Corp. and NBC recently announced the name of their new online video joint venture: Hulu. Here’s the rationale behind this brand name, according to Jason Kilar, the CEO: Why …