Windows Phone 7: This Name Does Not Sing to Me
This post originally appeared at Fast Company. Windows Phone 7: a name that provokes people everywhere to say “Meh.” It’s the successor to Windows Mobile 6.5 (an uninspiring name if …
I Cannot Lie: Levi’s and Old Navy Got Back
This post originally appeared at Fast Company. Let me start this blog with a gratuitously sexy play on words: In apparel marketing, asses are hot right now. Lacking any actual …
Don’t Bogart That Name: Medical Marijuana Trademarks
This post originally appeared at Fast Company. I predict that the hottest holiday gift for Californians this year will be the Volcano Vaporizer. Haven’t heard of it? It’s a “revolutionary …
I Can’t Get With That: Renaming the Kia Soul
This post originally appeared at Fast Company. I love those Kia hamsters. The first commercial showed a trio of hammies tooling around in their Kia Soul while the rest of …
Take Two Tablets and Call Me in the Morning
This post originally appeared at Fast Company. I don’t have an iPad yet, but I really really want one. Well, I don’t know if I want an iPad per se, …
Kin One and Kin Two: Seussian Naming
This post originally appeared at Fast Company. I decided to blog about the new Microsoft Kin name even though I know that the name makes absolutely no difference to Microsoft, …
I Don’t Want Cindy Crawford Touching My Face, and Other Celebrity Endorsements
This post originally appeared at Fast Company. Did you know that Cindy Crawford has her own line of face creams? Did you know that the anti-aging properties are due to …
Who’s Afraid of the Trademark Police? Everyone.
This post originally appeared at Fast Company. I was in a meeting with Vinod Khosla once, about a thousand years ago in Internet time (which would make it roughly 2001). We …
Name Brands: Not Just for Consumers Anymore
This blog originally appeared at Content Bureau. Have you been watching 30 Rock lately? Or The Office? CSI:NY? Heroes? If so, you probably know about Cisco TelePresence, a high-end videoconferencing …
It’s Not Easy Naming Green: Volt Color Naming Contest
This post originally appeared at Catch This. Courtesy of the Autopia section of Wired comes news of a new contest: After developing and marketing what promises to be the world’s …