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Name Review / Product Names

No Jokes Allowed: Starbucks Blonde Name Review

This post originally appeared at Catch This. Is your coffee female or male? You’ve probably never thought about it, but Starbucks has now forced your hand. Their new, lighter coffee …

Name Review / Product Names

“Lumia” Means “Prostitute”? For Product Names, Sometimes Other Meanings Don’t Matter

This post originally appeared in Fast Company. What do you think of when you hear the word “lumia”? Does it make you think of related words like luminous (“shining, bright”), luminescent …

Bad Names / Name Review / Product Names

This Name Lacks an Object: Google+ Name Review

This post originally appeared at Catch This. Like all techies great and small, I was all over the news of Google’s answer to Twitter/Facebook: Google+. Even though I have an …

Product Names

It’s Not Natural, It’s Just Simple: Food Branding Co-Opts Another Meaningless Word

This post originally appeared in Fast Company. An American musician by the name of Charles Mingus was talking about tunes, but what he said applies easily to the recent emergence …

Product Names

Salad Makes You Fat: It’s Not What It’s Called, It’s What It’s Made Of

This post originally appeared at Fast Company. What’s the go-to item on the restaurant menu when you want to eat healthy, or for post-holiday-feast atonement? It’s the humble salad, designed …

Good Names / Product Names

Going Really Green: The Nissan Leaf Hybrid And Other Electric Cars

This post originally appeared in Fast Company. Even though it was unveiled back in 2009, the Nissan Leaf is only now appearing in commercials and on billboards near you. It seats …

Fun Stuff / Press / Product Names / Trademark

Catchword in the NY Times: The Fight Over AppStore

 This post originally appeared at Catch This. The lovely and talented Ben Zimmer wrote a wonderful Week in Review column this weekend about the ridiculous battle between Apple and Amazon …

Acquisitions & Mergers / Company Names / Product Names / Trademark

The Brand Name Auction: Bargain or bust?

This post originally appeared at the Duets Blog. Back in December, Racebrook Marketing Concepts held a Brand Name Auction during which “150 Timeless Trademarks and Domains” were offered for sale. …

Fun Stuff / Pop Culture / Product Names

Ometers and Scopes: Serious Lab Device Names in Psychic Research

This post originally appeared at Catch This. I’ve been reading Mary Roach’s Spook – great book, highly recommend, would do business again A++! – and I just came across this …

Product Names

More Must Be Better: High Definition Invades a Product Near You

This post originally appeared in Fast Company. I first heard the term “digital wonderland” on an episode of Harry Shearer’s Le Show, in reference to the move from analog-anything to …

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