Why Do Pharmaceuticals Have Such Weird-Ass Names?
I was interviewed for the fab podcast Decoder Ring, talking about pharmaceutical naming. My bit starts about 30 minutes in, but the rest of this ep is too good to …
The Omicron Follies: Covid-19 Variant Names Offer a Lesson in Bad Branding
Rebecca Deczynski of INC. contacted me recently to ask for my opinion on the naming of Covid-19 variants. Here’s what I had to say. To effectively market anything – product …
The Importance of Process with Laurel Sutton of Catchword
I was invited to appear on the excellent Journey Map podcast, where I spoke with Dave Hale about the steep learning curve in the naming industry, the importance of process, …
What happened to all the ‘good’ drug names? Inside the modern day dilemma of Rx naming
I was interviewed by Beth Snyder Bulik, Senior Editor at EndpointsNews for this piece about drug names. Prescription drug names often spark speculation, debates and sometimes derision, but they also …
Comirnaty: Why the president of the American Naming Society isn’t exactly a fan of the name
Phoebe Bain interviewed me for this piece on the name of Pfizer’s Covid vaccine, originally appearing at Morningbrew She prefers Covuity, which was also in the running for Pfizer’s Covid …
The art of the rename: How brands decide what to call themselves next
Phoebe Bain interviewed me for this piece on renaming, originally appearing at Morningbrew What considerations go into choosing a new moniker? From football teams to pancake mixes, a lot of …
The Ethics of Renaming
This post originally appeared at Transform Magazine For many brands, it’s way past time to re-evaluate their resonance in the 21st century. Laurel Sutton, linguist and co-founder of of naming …
Pastafazool! Helping to name Cascatelli
This post originally appeared at Catchword When The Sporkful podcast contacted Catchword back in November 2020 to be a guest on air, I had to admit that I hadn’t heard of …
The Internet of Names: CES Round-Up
This post originally appeared at the Duets Blog. CES 2016 (January 6-9, 2016) has come and gone, and, as always, offered up a rich selection of new product and company …
Keeping Your House in Order: Naming Architecture and Brand Architecture
This post originally appeared at The Content Bureau blog. Years of company growth can lead to a hodgepodge of products and services with different names—and big headaches for marcom managers. …