Laurel Sutton/Catchword featured on 99% Invisible Ep. 109
I was lucky enough to be interviewed for one of my favorite podcasts, 99% Invisible. We chatted about naming and branding and all kinds of things. The episode was called, …
CW’s Laurel Sutton Quoted in The Atlantic on Goofi.ly Named Start-Ups
This post originally appeared at Catch This. In response to a recent Wall Street Journal article on the explosion of “quirky” made-up startup names prompted by the scarcity of domains, …
American Express OPEN Forum: How to Pick a Name for Your Business
This blog originally appeared as an article by Elizabeth Sile at the American Express OPEN Forum website. Shakespeare once asked, “What’s in a name?” Though he was writing about roses in Romeo …
Joy in Naming: Laurel Sutton interviewed at MO.com
I was lucky enough to be interviewed at the wonderful site for entrepreneurs, MO.com. I got to chat about naming, social media, what makes Catchword so gosh darn good at …
Rebranding the NYSE: Laurel Sutton on CNBC
This post originally appeared at Catch This. In the midst of the current financial wreckage, the big news is about a big buyout: the New York Stock Exchange is gonna …
Catchword in the NY Times: The Fight Over AppStore
This post originally appeared at Catch This. The lovely and talented Ben Zimmer wrote a wonderful Week in Review column this weekend about the ridiculous battle between Apple and Amazon …
Leaders And Legends: Division Naming in the Big Ten (or Twelve)
This post originally appeared at Catch This. The sports world has been buzzing about the names Legends and Leaders for the new Big 10 divisions. Since it’s a naming-type topic, …
An Interview with Laurel Sutton of Catchword
This post originally appeared at Catch This. I was interviewed for the MLC Blog (MA in Language & Communication) at Georgetown University, to talk about my background and my career outside of linguistics. …
Catchword Featured at the NY Times: Sports Team Renaming
Yet more press! The lovely and talented Ken Belson talked to me for a story he did in the New York Times about renaming sports franchises, sparked by Michael Jordan’s …
Catchword Featured at AOL: Best and Worst Business Names for Your Small Business
I was delighted to provide information to journalist Charlotte Jensen for an article about small business naming at AOL Small Business. The article isn’t available at their website anymore, so …