Born Again: GodTube Becomes Tangle
This post originally appeared at Catch This. Yeah, I know the title was a cheap joke, but what the heck. I knew that GodTube existed, but just the other day …
Slink Slank Slunk: Product Naming As Seen On TV!
This post originally appeared at Catch This. As my fellow office-mates at Catchword World Headquarters will tell you, I’m always cold. Always. On any given day, I will be wearing …
Meth with cream: Fortified coffee naming
I was in a 7-Eleven over the weekend and got some coffee. The store near me has a huge self-service coffee station with all kind of cups, flavors, creamers, sweeteners, …
Latin, Italian, whatever
Somehow I missed the news in July that Dell introduced another new brand name for its computers – Vostro. This line of computers is aimed at “the smallest businesses”, which …
Hulu: I don’t think that word means what you think it means
News Corp. and NBC recently announced the name of their new online video joint venture: Hulu. Here’s the rationale behind this brand name, according to Jason Kilar, the CEO: Why …
Book Review: Wordcraft
Wordcraft: The Art of Turning Little Words Into Big Business By Alex Frankel Published by Crown Publishing Group 241 pages, $24.00 ISBN 1400051045 Very few books have been written exclusively …
Book Review: Eats, Shoots & Leaves
Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation By Lynne Truss Published by Gotham Books 240 pages; $17.50 ISBN: 1592400876 I’ve been wanting a copy of this book …