This Name Lacks an Object: Google+ Name Review
This post originally appeared at Catch This. Like all techies great and small, I was all over the news of Google’s answer to Twitter/Facebook: Google+. Even though I have an …
Rebranding the NYSE: Laurel Sutton on CNBC
This post originally appeared at Catch This. In the midst of the current financial wreckage, the big news is about a big buyout: the New York Stock Exchange is gonna …
CalFresh Is Totally Better Than Food Stamps: Rebranding Government Programs
This post originally appeared in Fast Company. Recently I was invited to speak at the CalFresh Forum in Sacramento, an event put on by the California Food Policy Advocates and …
Names We Loved – and Loved to Hate – in 2010
This post originally appeared in Fast Company. Ah, 2010. Seems like a million years ago, when in fact we’re only two weeks into the new year. Like all good bloggers, …
Positive to Negative to Positive: Rebranding California Food Stamps
This post originally appeared at Fast Company. It should be the most popular state government program: credit for groceries, so you can feed your family when times are tough. Unfortunately, …
Windows Phone 7: This Name Does Not Sing to Me
This post originally appeared at Fast Company. Windows Phone 7: a name that provokes people everywhere to say “Meh.” It’s the successor to Windows Mobile 6.5 (an uninspiring name if …
I Can’t Get With That: Renaming the Kia Soul
This post originally appeared at Fast Company. I love those Kia hamsters. The first commercial showed a trio of hammies tooling around in their Kia Soul while the rest of …
Kin One and Kin Two: Seussian Naming
This post originally appeared at Fast Company. I decided to blog about the new Microsoft Kin name even though I know that the name makes absolutely no difference to Microsoft, …
Smencils: Well, I’d Name Scented Pencils Differently
This post originally appeared at Catch This. My kid is one of those youngsters who can’t come back from a bike ride without presenting me with something found on the ground …
Punctuation Station: Non-letter Characters in Brand Names
This post originally appeared at Catch This. The other day a client asked me about the use of punctuation in company and product names. Until she asked, I hadn’t thought …