By Any Other Name: App.net Name Review
This post originally appeared at Catch This. Do you remember the world before Twitter? Do you know that there are actually competitors to Twitter, like FriendFeed? Not that anyone uses …
You Just Can’t Stop: Fiat Pop Name Review
This post originally appeared at Catch This. “This name is good, but isn’t it the name of a car already?” “Everything is a car name.” – Conversation we have with …
Trump And Trademarks: The Case For Extravagance
This post originally appeared in Fast Company. This week it was revealed that Donald Trump has filed more than 200 trademark applications that contain his own name. The 200-plus number is …
Say What?: JustSayin Name Review
This post originally appeared at Catch This. I’m a big fan of Twitter, and these days I rely on it more than anything else on the interwebs to keep me …
Taco Bell’s Genius Product-Naming Formula
This post originally appeared in Fast Company. Let me start by saying that I love Taco Bell. I realize that it is not actual Tex-Mex food, but a corporate version …
Q Who?: Qnexa Product Name Review
This post originally appeared at Catch This. Much like death and taxes, diet drugs will always be with us, from the low-tech caffeine overdose of Dexatrim to the now-banned prescription …
No Jokes Allowed: Starbucks Blonde Name Review
This post originally appeared at Catch This. Is your coffee female or male? You’ve probably never thought about it, but Starbucks has now forced your hand. Their new, lighter coffee …
“Lumia” Means “Prostitute”? For Product Names, Sometimes Other Meanings Don’t Matter
This post originally appeared in Fast Company. What do you think of when you hear the word “lumia”? Does it make you think of related words like luminous (“shining, bright”), luminescent …
Crowdsourcing the Future: Kickstarter Company Name Review
This post originally appeared at Catch This. One of the things I love most about the internet is the ability to support people I’ve never met and causes I would …
Fanning the Flames: Kindle Fire Brand Name Review
This post originally appeared at Catch This. Way back in the dark ages of 2007, Catchword reviewed the name Kindle in the very pages of the Catch This blog. At the time, …