The Challenge of Creativity: 5 Tips in 5 Minutes
This post originally appeared at The Content Bureau blog. Sometimes when I’m trying to create content for clients (or write blog posts, as the case may be), I come up empty. …
Keeping Your House in Order: Naming Architecture and Brand Architecture
This post originally appeared at The Content Bureau blog. Years of company growth can lead to a hodgepodge of products and services with different names—and big headaches for marcom managers. …
Business Names and Domains – A How-To Guide
This post originally appeared at BusinessTips.com. Back in the old days of naming, before the Internet was invented, all you needed to worry about was making sure your product or …
Guest post at Marketing Profs: The 6 biggest naming mistakes
This post originally appeared at MarketingProfs. Naming your new company or product is a huge opportunity. Get it right, and you could put your brand on the map, generate buzz, …
The Three “Knows” of Naming Your Product or Business
This post originally appeared at Marketing Profs. Naming or renaming your business or product can be one of the toughest challenges you face. Whether you decide to do it yourself …
American Express OPEN Forum: How to Pick a Name for Your Business
This blog originally appeared as an article by Elizabeth Sile at the American Express OPEN Forum website. Shakespeare once asked, “What’s in a name?” Though he was writing about roses in Romeo …
5 Ways To Take Back Your Reputation On The Web
This post originally appeared in Fast Company. The other day I really wasn’t paying much attention to the AM news station in my car until I heard a commercial for …
Do-It-Yourself Naming: 5 Must-Read Tips
This post originally appeared in Fast Company. Naming. We know it’s tough for companies: Budget constraints, ever-changing deadlines, and fickle managerial whim all make it difficult to run a smooth …
Perfect Business Summit: Success! And Naming!
This post originally appeared at Catch This. I was honored to be part of the Perfect Business Summit in Las Vegas a couple of weeks ago. I gave a short …