Thinking. Clearly.
Nick Hawkins of INC. contacted me recently to ask for my opinion on a recent business name. Here’s what I had to say. It might be one of the toughest …
The Sporkful podcast episode is available here. “I was delighted to chat with the Pasta Man himself, Dan Pashman of The Sporkful, on the name for his new pasta! Well, …
This post originally appeared at the Content Bureau blog. Part three of a three-part series. One of the most fun categories to judge at the 2016 LIA Awards was taglines …
The wonderful Libby Sile interviewed me for this piece on naming your business. It originally appeared at NCR’s Small Business Smarts in February 2017. *** When it comes to naming their …
This post originally appeared at the Content Bureau blog. Part two of a three-part series. As I mentioned in my previous post, I was recently invited to join the judges of …
This post originally appeared at the Content Bureau blog. Recently, I was honored to be included as a judge on the Verbal Identity Panel of the LIA Awards, held in …
When do you need an exact .com—and when can you get away without one? How do you go about finding a domain name? Or negotiating a purchase from another party? …
Think you can vet a brand name destined for a foreign country simply by running it by someone you know who speaks the language fluently? Think again. It takes a …
Sometimes, properly conducted focus group research can provide a useful data point when evaluating brand name candidates. On the other hand, ill-conceived research may torpedo your best ideas and lead …
This post originally appeared at the Content Bureau blog. So you’re supposed to be all casual and authentic when blogging. You might feel comfortable throwing around a few superlatives, like …