Names We Loved – and Loved to Hate – in 2010
This post originally appeared in Fast Company. Ah, 2010. Seems like a million years ago, when in fact we’re only two weeks into the new year. Like all good bloggers, …
Positive to Negative to Positive: Rebranding California Food Stamps
This post originally appeared at Fast Company. It should be the most popular state government program: credit for groceries, so you can feed your family when times are tough. Unfortunately, …
More Best/Worst: Catchword on the Radio
I was lucky enough to be interviewed on CKTB by the wonderful Tim Denis about the best and worst names of the decade (following up on our list which I …
Name Brands: Not Just for Consumers Anymore
This blog originally appeared at Content Bureau. Have you been watching 30 Rock lately? Or The Office? CSI:NY? Heroes? If so, you probably know about Cisco TelePresence, a high-end videoconferencing …
Twitter, Twitter everywhere — but will they own the Tweet?
This post originally appeared at the Duets Blog. For the last month or so I’ve been following the antics of Twitter as they attempt to assert rights to the word “tweet”. …
Slink Slank Slunk: Product Naming As Seen On TV!
This post originally appeared at Catch This. As my fellow office-mates at Catchword World Headquarters will tell you, I’m always cold. Always. On any given day, I will be wearing …
Hulu: I don’t think that word means what you think it means
News Corp. and NBC recently announced the name of their new online video joint venture: Hulu. Here’s the rationale behind this brand name, according to Jason Kilar, the CEO: Why …
Diot Coke: A Refreshingly Old Name
This post originally appeared at Catch This. Yorkshire Couple Named Baby Diot Coke – in 1379 “Naming your child after a popular soft drink could be seen as a little …
Drug Names for Women
This post originally appears at Catch This. A bit of Internet fun that’s worth passing on. The names are pretty good, and most of them are still available as .com …