The Three “Knows” of Naming Your Product or Business
This post originally appeared at Marketing Profs. Naming or renaming your business or product can be one of the toughest challenges you face. Whether you decide to do it yourself …
You Just Can’t Stop: Fiat Pop Name Review
This post originally appeared at Catch This. “This name is good, but isn’t it the name of a car already?” “Everything is a car name.” – Conversation we have with …
Say What?: JustSayin Name Review
This post originally appeared at Catch This. I’m a big fan of Twitter, and these days I rely on it more than anything else on the interwebs to keep me …
Taco Bell’s Genius Product-Naming Formula
This post originally appeared in Fast Company. Let me start by saying that I love Taco Bell. I realize that it is not actual Tex-Mex food, but a corporate version …
Crowdsourcing the Future: Kickstarter Company Name Review
This post originally appeared at Catch This. One of the things I love most about the internet is the ability to support people I’ve never met and causes I would …
Joy in Naming: Laurel Sutton interviewed at MO.com
I was lucky enough to be interviewed at the wonderful site for entrepreneurs, MO.com. I got to chat about naming, social media, what makes Catchword so gosh darn good at …
Fanning the Flames: Kindle Fire Brand Name Review
This post originally appeared at Catch This. Way back in the dark ages of 2007, Catchword reviewed the name Kindle in the very pages of the Catch This blog. At the time, …
Going Really Green: The Nissan Leaf Hybrid And Other Electric Cars
This post originally appeared in Fast Company. Even though it was unveiled back in 2009, the Nissan Leaf is only now appearing in commercials and on billboards near you. It seats …
The Random Nouns: SXSW Bands
This post originally appeared at Catch This. The fabulous South by Southwest festival is currently rocking Austin with truckloads of entertainment. Over the years it has expanded to include film …
CalFresh Is Totally Better Than Food Stamps: Rebranding Government Programs
This post originally appeared in Fast Company. Recently I was invited to speak at the CalFresh Forum in Sacramento, an event put on by the California Food Policy Advocates and …