Why Do Pharmaceuticals Have Such Weird-Ass Names?
I was interviewed for the fab podcast Decoder Ring, talking about pharmaceutical naming. My bit starts about 30 minutes in, but the rest of this ep is too good to …
Newsletters Subscribe Naming Your Company Your Business Name Can Help You Make a Good First Impression. Here’s How to Get it Right.
Nick Hawkins of INC. contacted me recently to ask for my opinion on a recent business name. Here’s what I had to say. It might be one of the toughest …
Mission: ImPASTAble 9 | New Shapes From Old Places
The Sporkful podcast episode is available here. “I was delighted to chat with the Pasta Man himself, Dan Pashman of The Sporkful, on the name for his new pasta! Well, …
The Ethics of Renaming
This post originally appeared at Transform Magazine For many brands, it’s way past time to re-evaluate their resonance in the 21st century. Laurel Sutton, linguist and co-founder of of naming …
Pastafazool! Helping to name Cascatelli
This post originally appeared at Catchword When The Sporkful podcast contacted Catchword back in November 2020 to be a guest on air, I had to admit that I hadn’t heard of …
How to Write an Award-Winning Tagline
This post originally appeared at the Content Bureau blog. Part three of a three-part series. One of the most fun categories to judge at the 2016 LIA Awards was taglines …
Namey McNamerson: What Happens When You Crowdsource Names
This post originally appeared at the Duets Blog. If I was in charge of naming scientific research vessels, they’d all get names like Boaty McBoatface. This, in case you hadn’t …
Guest post at Marketing Profs: The 6 biggest naming mistakes
This post originally appeared at MarketingProfs. Naming your new company or product is a huge opportunity. Get it right, and you could put your brand on the map, generate buzz, …
Coined Names: Some Old Favorites
This post originally appeared at Catch This. Midol. Lysol. Maybelline. Kodak. Listerine. Oreo. What do these brand names have in common? Believe it or not, all of them have been around …
Alliteration: Artistic and Appealing
This post originally appeared at Catch This. We’re often asked how we create our names. Our answer is that naming is both an art and a science – the art …