But It Won’t Help Them Win Games: ARCO Arena Is Now Power Balance Pavilion
This post originally appeared in Fast Company. When it comes to art and luxury goods, a thing is worth only what someone is willing to pay for it. You can …
The Brand Name Auction: Bargain or bust?
This post originally appeared at the Duets Blog. Back in December, Racebrook Marketing Concepts held a Brand Name Auction during which “150 Timeless Trademarks and Domains” were offered for sale. …
Just Like Grouper Fish: Coupon Sites Devour Everything
This post originally appeared in Fast Company. In my last blog I joked that Groupon, a hugely popular local coupon site, adopt the grouper fish as its mascot. This was …
Perfect Business Summit: Success! And Naming!
This post originally appeared at Catch This. I was honored to be part of the Perfect Business Summit in Las Vegas a couple of weeks ago. I gave a short …
Catchword Featured at AOL: Best and Worst Business Names for Your Small Business
I was delighted to provide information to journalist Charlotte Jensen for an article about small business naming at AOL Small Business. The article isn’t available at their website anymore, so …
Twitter, Twitter everywhere — but will they own the Tweet?
This post originally appeared at the Duets Blog. For the last month or so I’ve been following the antics of Twitter as they attempt to assert rights to the word “tweet”. …
Punctuation Station: Non-letter Characters in Brand Names
This post originally appeared at Catch This. The other day a client asked me about the use of punctuation in company and product names. Until she asked, I hadn’t thought …
That Horse Has Left the Station: Trying to Trademark Tweet
This post originally appeared at Catch This. I employ a deliberately mixed metaphor in the title of this post to exemplify my confusion about what Twitter’s trying to do here. …
No More Names?: New York Times on Naming
This post originally appeared at Catch This. “‘Names are perhaps the single-most important issue of corporate communication today,’ said Naseem Javed, founder of a corporate naming company called ABC Namebank …