What’s In A Name? The Ability To Make Or Break A Merger
This post originally appeared in Fast Company. We’ve always known that the golden age of air travel is long gone. The fabled United tagline “Fly the Friendly Skies” seems quaint, …
A difference that makes no difference
Besides the big story of American Airlines taking over US Airways, recent news of acquisitions includes the buyout of OfficeMax Inc by its larger rival Office Depot. The Depot insists …
Minding Your Zs and Qs: RIM, BlackBerry, and Alphanumerics
This post originally appeared at Catch This. This week’s big branding news was that Research In Motion, maker of the BlackBerry cell phone, is changing their name to BlackBerry. No …
By Any Other Name: App.net Name Review
This post originally appeared at Catch This. Do you remember the world before Twitter? Do you know that there are actually competitors to Twitter, like FriendFeed? Not that anyone uses …
Say What?: JustSayin Name Review
This post originally appeared at Catch This. I’m a big fan of Twitter, and these days I rely on it more than anything else on the interwebs to keep me …
American Express OPEN Forum: How to Pick a Name for Your Business
This blog originally appeared as an article by Elizabeth Sile at the American Express OPEN Forum website. Shakespeare once asked, “What’s in a name?” Though he was writing about roses in Romeo …
5 Ways To Take Back Your Reputation On The Web
This post originally appeared in Fast Company. The other day I really wasn’t paying much attention to the AM news station in my car until I heard a commercial for …
How Susan G. Komen For The Cure Torpedoed Its Brand
This post originally appeared in Fast Company. What a difference a week makes. On Tuesday, January 31, Susan G. Komen For The Cure announced that it would not renew its …
Crowdsourcing the Future: Kickstarter Company Name Review
This post originally appeared at Catch This. One of the things I love most about the internet is the ability to support people I’ve never met and causes I would …
Overstocked with names: It’s still the Oakland Coliseum around here
This post originally appeared at the Duets Blog. You may be aware that there is a large sports arena located in Oakland, California, wherein both the Oakland A’s and the …