Thinking. Clearly.
Nick Hawkins of INC. contacted me recently to ask for my opinion on a recent business name. Here’s what I had to say. It might be one of the toughest …
Beth Snyder Bulik of ENDPOINTSNEWS contacted me recently to ask for my opinion on the naming of Covid-19 variants. Here’s what I had to say. Science was the name of …
I was invited to appear on the excellent Journey Map podcast, where I spoke with Dave Hale about the steep learning curve in the naming industry, the importance of process, …
Susan Ladika of CQ Researcher contacted me recently to ask for my opinion on rebranding: Will a rebranding change a company’s reputation? CQ publishes a pro/con debate written by outside …
Phoebe Bain interviewed me for this piece on renaming, originally appearing at Morningbrew What considerations go into choosing a new moniker? From football teams to pancake mixes, a lot of …
The wonderful Libby Sile interviewed me for this piece on naming your business. It originally appeared at NCR’s Small Business Smarts in February 2017. *** When it comes to naming their …
This post originally appeared at the Duets Blog. In late September of 2015, tech media worked itself into a frenzy about the launch of an app called Peeple, which was supposed …
This post originally appeared at the Duets Blog. Of all the marketing people in the biz, you’d think a PR firm would have the best instincts for names that appeal, …
This post originally appeared at BusinessTips.com. Back in the old days of naming, before the Internet was invented, all you needed to worry about was making sure your product or …
This post originally appeared at Catch This. In response to a recent Wall Street Journal article on the explosion of “quirky” made-up startup names prompted by the scarcity of domains, …