Thinking. Clearly.
Here’s an article I’m quoted in, about Meghan Markle’s new lifestyle brand, American Riviera Orchard. The author is Phoebe Bain. American Riviera Orchard is too long, too in-your-face and too …
Rebecca Deczynski of INC. contacted me recently to ask for my opinion on the naming of Covid-19 variants. Here’s what I had to say. To effectively market anything – product …
Susan Ladika of CQ Researcher contacted me recently to ask for my opinion on rebranding: Will a rebranding change a company’s reputation? CQ publishes a pro/con debate written by outside …
I was interviewed by Beth Snyder Bulik, Senior Editor at EndpointsNews for this piece about drug names. Prescription drug names often spark speculation, debates and sometimes derision, but they also …
Phoebe Bain interviewed me for this piece on the name of Pfizer’s Covid vaccine, originally appearing at Morningbrew She prefers Covuity, which was also in the running for Pfizer’s Covid …
This post originally appeared at the Duets Blog. CES 2016 (January 6-9, 2016) has come and gone, and, as always, offered up a rich selection of new product and company …
This post originally appeared at the Duets Blog. Of all the marketing people in the biz, you’d think a PR firm would have the best instincts for names that appeal, …
This post originally appeared at MarketingProfs. Naming your new company or product is a huge opportunity. Get it right, and you could put your brand on the map, generate buzz, …
This post originally appeared in Fast Company. From Yahoo CEO Marissa Mayer’s baby to Sony’s pink speaker balls to exoplanets, crowdsourcing for names is all the rage. There’s strength in numbers, …
This post originally appeared at Catch This. Do you remember the world before Twitter? Do you know that there are actually competitors to Twitter, like FriendFeed? Not that anyone uses …