Overstocked with names: It’s still the Oakland Coliseum around here
This post originally appeared at the Duets Blog. You may be aware that there is a large sports arena located in Oakland, California, wherein both the Oakland A’s and the …
Going Really Green: The Nissan Leaf Hybrid And Other Electric Cars
This post originally appeared in Fast Company. Even though it was unveiled back in 2009, the Nissan Leaf is only now appearing in commercials and on billboards near you. It seats …
Do-It-Yourself Naming: 5 Must-Read Tips
This post originally appeared in Fast Company. Naming. We know it’s tough for companies: Budget constraints, ever-changing deadlines, and fickle managerial whim all make it difficult to run a smooth …
Rebranding the NYSE: Laurel Sutton on CNBC
This post originally appeared at Catch This. In the midst of the current financial wreckage, the big news is about a big buyout: the New York Stock Exchange is gonna …
Catchword in the NY Times: The Fight Over AppStore
This post originally appeared at Catch This. The lovely and talented Ben Zimmer wrote a wonderful Week in Review column this weekend about the ridiculous battle between Apple and Amazon …
The Random Nouns: SXSW Bands
This post originally appeared at Catch This. The fabulous South by Southwest festival is currently rocking Austin with truckloads of entertainment. Over the years it has expanded to include film …
CalFresh Is Totally Better Than Food Stamps: Rebranding Government Programs
This post originally appeared in Fast Company. Recently I was invited to speak at the CalFresh Forum in Sacramento, an event put on by the California Food Policy Advocates and …
But It Won’t Help Them Win Games: ARCO Arena Is Now Power Balance Pavilion
This post originally appeared in Fast Company. When it comes to art and luxury goods, a thing is worth only what someone is willing to pay for it. You can …
Your New Victrola iPod: Do Brand-Name Auctions Make Sense?
This post originally appeared in Fast Company. Back in December 2010, Racebook Marketing Concepts held a Brand Name Auction during which “150 Timeless Trademarks and Domains” were offered for sale. …
Care For Some Puffed Mice?: #AwfulCereal Meme on Twitter
This post originally appeared at Catch This. Yesterday on Twitter someone started a meme called #AwfulCereal. The point was not, as many people mistakenly thought, to post the name of …