Skip to content

Sutton Strategy

Thinking. Clearly.

Menu
  • Home
  • Services
    • Linguistic Analysis
    • Cultural Sensitivity
    • Expert Witness
    • Marketing Strategy
  • About
  • Blog
  • Contact
Name Review / Product Names

“Lumia” Means “Prostitute”? For Product Names, Sometimes Other Meanings Don’t Matter

This post originally appeared in Fast Company. What do you think of when you hear the word “lumia”? Does it make you think of related words like luminous (“shining, bright”), luminescent …

Company Names / Good Names / Name Review

Crowdsourcing the Future: Kickstarter Company Name Review

This post originally appeared at Catch This. One of the things I love most about the internet is the ability to support people I’ve never met and causes I would …

Good Names / Press

Joy in Naming: Laurel Sutton interviewed at MO.com

I was lucky enough to be interviewed at the wonderful site for entrepreneurs, MO.com. I got to chat about naming, social media, what makes Catchword so gosh darn good at …

Good Names / Name Review

Fanning the Flames: Kindle Fire Brand Name Review

This post originally appeared at Catch This. Way back in the dark ages of 2007, Catchword reviewed the name Kindle in the very pages of the Catch This blog. At the time, …

Bad Names / Name Review / Product Names

This Name Lacks an Object: Google+ Name Review

This post originally appeared at Catch This. Like all techies great and small, I was all over the news of Google’s answer to Twitter/Facebook: Google+. Even though I have an …

Product Names

It’s Not Natural, It’s Just Simple: Food Branding Co-Opts Another Meaningless Word

This post originally appeared in Fast Company. An American musician by the name of Charles Mingus was talking about tunes, but what he said applies easily to the recent emergence …

Fun Stuff

A Tooth Dodges!: Your Weekly Word Salad

This post originally appeared at Catch This. I get a lot of spam at my Catchword email addy, most of which Google thankfully deletes for me. Occasionally, though, something sneaks …

Domain Names

No Boom, No Rush, No Difference: The .com Domains Will Still Rule

This post originally appeared at Fast Company. In the wake of ICANN’s decision to increase the number of Internet domain name endings — called generic top-level domains (gTLDs) — from …

Bad Names

Provenge: Is it Vengeful? Is it Proactive? Is it Even a Vaccine?

This post originally appeared at Fast Company. Pharmaceutical naming is a tricky business. In addition to finding a name that’s available to trademark, you have to make sure it doesn’t …

Product Names

Salad Makes You Fat: It’s Not What It’s Called, It’s What It’s Made Of

This post originally appeared at Fast Company. What’s the go-to item on the restaurant menu when you want to eat healthy, or for post-holiday-feast atonement? It’s the humble salad, designed …

Posts navigation

Older posts
Newer posts

Recent Posts

  • Did Your Name Determine How Your Life Turned Out?
  • Elephants Are Doing Something Deeply Human
  • American Riviera Orchard – Meghan Markle’s boring new lifestyle brand
  • Not Feeling Your Partner’s Name? Just Change It.
  • The Least Common, Least Loved Names in America

Categories

Social
Copyright © 2025 Sutton Strategy – OnePress theme by FameThemes
 

Loading Comments...