Trump And Trademarks: The Case For Extravagance
This post originally appeared in Fast Company. This week it was revealed that Donald Trump has filed more than 200 trademark applications that contain his own name. The 200-plus number is …
Say What?: JustSayin Name Review
This post originally appeared at Catch This. I’m a big fan of Twitter, and these days I rely on it more than anything else on the interwebs to keep me …
American Express OPEN Forum: How to Pick a Name for Your Business
This blog originally appeared as an article by Elizabeth Sile at the American Express OPEN Forum website. Shakespeare once asked, “What’s in a name?” Though he was writing about roses in Romeo …
Magic bracelets, Marvel Avengers Edition
This post originally appeared at the Duets Blog. Being a Make Mine Marvel type, I am of course very excited to see the Avengers movie, which will feature all of …
Taco Bell’s Genius Product-Naming Formula
This post originally appeared in Fast Company. Let me start by saying that I love Taco Bell. I realize that it is not actual Tex-Mex food, but a corporate version …
Q Who?: Qnexa Product Name Review
This post originally appeared at Catch This. Much like death and taxes, diet drugs will always be with us, from the low-tech caffeine overdose of Dexatrim to the now-banned prescription …
Why The Lorax/Mazda Ads Are So Insulting
This post originally appeared in Fast Company. McDonald’s gives away toys based on movie figures. Characters in TV shows use products with the brands prominently displayed. Athletes wear clothing emblazoned …
5 Ways To Take Back Your Reputation On The Web
This post originally appeared in Fast Company. The other day I really wasn’t paying much attention to the AM news station in my car until I heard a commercial for …
No Jokes Allowed: Starbucks Blonde Name Review
This post originally appeared at Catch This. Is your coffee female or male? You’ve probably never thought about it, but Starbucks has now forced your hand. Their new, lighter coffee …
How Susan G. Komen For The Cure Torpedoed Its Brand
This post originally appeared in Fast Company. What a difference a week makes. On Tuesday, January 31, Susan G. Komen For The Cure announced that it would not renew its …