Coined Names: Some Old Favorites
This post originally appeared at Catch This. Midol. Lysol. Maybelline. Kodak. Listerine. Oreo. What do these brand names have in common? Believe it or not, all of them have been around …
What’s In A Name? The Ability To Make Or Break A Merger
This post originally appeared in Fast Company. We’ve always known that the golden age of air travel is long gone. The fabled United tagline “Fly the Friendly Skies” seems quaint, …
A difference that makes no difference
Besides the big story of American Airlines taking over US Airways, recent news of acquisitions includes the buyout of OfficeMax Inc by its larger rival Office Depot. The Depot insists …
Alliteration: Artistic and Appealing
This post originally appeared at Catch This. We’re often asked how we create our names. Our answer is that naming is both an art and a science – the art …
Minding Your Zs and Qs: RIM, BlackBerry, and Alphanumerics
This post originally appeared at Catch This. This week’s big branding news was that Research In Motion, maker of the BlackBerry cell phone, is changing their name to BlackBerry. No …
From Tampons to Tablets: The Best and Worst Product Names of 2012
This post originally appeared at Marketing Profs. As a naming agency, we’re constantly astounded, amused… and, yes, occasionally awestruck by the brand names that naming consultants and other marketers come …
Unexpectedly There and Back: The Hobbit Films Name Review
This post originally appeared at Catch This. It’s not often that film titles get media coverage, but then The Hobbit is no ordinary film – or should we say, trilogy …
The Three “Knows” of Naming Your Product or Business
This post originally appeared at Marketing Profs. Naming or renaming your business or product can be one of the toughest challenges you face. Whether you decide to do it yourself …
By Any Other Name: App.net Name Review
This post originally appeared at Catch This. Do you remember the world before Twitter? Do you know that there are actually competitors to Twitter, like FriendFeed? Not that anyone uses …
You Just Can’t Stop: Fiat Pop Name Review
This post originally appeared at Catch This. “This name is good, but isn’t it the name of a car already?” “Everything is a car name.” – Conversation we have with …