Thinking. Clearly.
This post originally appeared in Fast Company. From Yahoo CEO Marissa Mayer’s baby to Sony’s pink speaker balls to exoplanets, crowdsourcing for names is all the rage. There’s strength in numbers, …
This post originally appeared at Catch This. Midol. Lysol. Maybelline. Kodak. Listerine. Oreo. What do these brand names have in common? Believe it or not, all of them have been around …
This post originally appeared in Fast Company. We’ve always known that the golden age of air travel is long gone. The fabled United tagline “Fly the Friendly Skies” seems quaint, …
Besides the big story of American Airlines taking over US Airways, recent news of acquisitions includes the buyout of OfficeMax Inc by its larger rival Office Depot. The Depot insists …
This post originally appeared at Catch This. We’re often asked how we create our names. Our answer is that naming is both an art and a science – the art …
This post originally appeared at Catch This. This week’s big branding news was that Research In Motion, maker of the BlackBerry cell phone, is changing their name to BlackBerry. No …
This post originally appeared at Marketing Profs. As a naming agency, we’re constantly astounded, amused… and, yes, occasionally awestruck by the brand names that naming consultants and other marketers come …
This post originally appeared at Catch This. It’s not often that film titles get media coverage, but then The Hobbit is no ordinary film – or should we say, trilogy …
This post originally appeared at Marketing Profs. Naming or renaming your business or product can be one of the toughest challenges you face. Whether you decide to do it yourself …
This post originally appeared at Catch This. Do you remember the world before Twitter? Do you know that there are actually competitors to Twitter, like FriendFeed? Not that anyone uses …