The strange case of Strange Fruit
This post originally appeared at the Duets Blog. Of all the marketing people in the biz, you’d think a PR firm would have the best instincts for names that appeal, …
Sugarpova: Does it taste as weird as it sounds?
This post originally appeared at the Duets Blog. Wimbledon is winding down and fifth-seeded Maria Sharapova has been eliminated from the competition, dashing her hopes for a combined 10th anniversary …
Laurel Sutton/Catchword featured on 99% Invisible Ep. 109
I was lucky enough to be interviewed for one of my favorite podcasts, 99% Invisible. We chatted about naming and branding and all kinds of things. The episode was called, …
Business Names and Domains – A How-To Guide
This post originally appeared at BusinessTips.com. Back in the old days of naming, before the Internet was invented, all you needed to worry about was making sure your product or …
Don’t use this acronym: Laurel Sutton has a place in the OED
This post originally appeared at Catch This. On my desk sits the Compact version of the Oxford English Dictionary, one of the most amazing publications ever put together by humans. …
Coca Cola, Chek Cola, or Rally Cola?: Laurel Sutton’s store brand naming article
This post originally appeared at Catch This. I was delighted that I was asked to contribute a paper to the volume entitled “Onomastics in Contemporary Public Space“. It gave me …
Illuminating your library: Kindle MatchBook name review
This post originally appeared at Catch This. What do you need to kindle a fire? Why, a matchbook, of course. See what I did there? I worked in three different …
Guest post at Marketing Profs: The 6 biggest naming mistakes
This post originally appeared at MarketingProfs. Naming your new company or product is a huge opportunity. Get it right, and you could put your brand on the map, generate buzz, …
CW’s Laurel Sutton Quoted in The Atlantic on Goofi.ly Named Start-Ups
This post originally appeared at Catch This. In response to a recent Wall Street Journal article on the explosion of “quirky” made-up startup names prompted by the scarcity of domains, …
Deconstructing the Doomed Yahoo/Tumblr Romance
This post originally appeared at Fast Company. Ah, Tumblr, home to a million fandoms, animated GIFs, and journeys of self-discovery by teenage girls. I’m not saying this as an insult–I’m actually quite …