It’s Not Easy Naming Green: Volt Color Naming Contest
This post originally appeared at Catch This. Courtesy of the Autopia section of Wired comes news of a new contest: After developing and marketing what promises to be the world’s …
Smencils: Well, I’d Name Scented Pencils Differently
This post originally appeared at Catch This. My kid is one of those youngsters who can’t come back from a bike ride without presenting me with something found on the ground …
“Realising Potential”: David Brent Advises Microsoft
At the risk of turning this into a YouTube blogging site, I bring you some brilliant satire, courtesy of Ricky Gervais and Steve Merchant. After the huge success of The …
Twitter, Twitter everywhere — but will they own the Tweet?
This post originally appeared at the Duets Blog. For the last month or so I’ve been following the antics of Twitter as they attempt to assert rights to the word “tweet”. …
“But some IKEA fans were outraged”: Changing fonts is a tricky business
This post originally appeared at Catch This. Via the AP at SFGate: 08-30) 12:25 PDT STOCKHOLM, (AP) — Ikea, the Swedish furniture chain, said Sunday it never expected such a …
Punctuation Station: Non-letter Characters in Brand Names
This post originally appeared at Catch This. The other day a client asked me about the use of punctuation in company and product names. Until she asked, I hadn’t thought …
Go Go Godzilla!: Don’t Mess with Toho Co, They Protect Their Mark Fiercely
This post originally appeared at Catch This. My friend Joe Murray at Doremus just sent me a link to this great article at Salon about the use of “Godzilla” as …
Atheists eat babies?: Steve Cuno on labels and branding
This post originally appeared at Catch This. OK, he didn’t say babies, he said kittens. Last weekend I watched streaming video of The Amaz!ng Meeting (TAM) 7 from Las Vegas …
That Horse Has Left the Station: Trying to Trademark Tweet
This post originally appeared at Catch This. I employ a deliberately mixed metaphor in the title of this post to exemplify my confusion about what Twitter’s trying to do here. …
Hiking the Appalachian Trail: New Euphemism Alert!
This post originally appeared at Catch This. So…Mark Sanford. This isn’t a political blog, but we do read the news, and this particular scandal has now contributed a new euphemism …