This Just In: Naming Is Still Hard
There have been a number of Dilbert strips that deal with naming; seems like Scott Adams does about one a year. And you know what? It’s still funny, and it’s …
Catchword Featured at the NY Times: Sports Team Renaming
Yet more press! The lovely and talented Ken Belson talked to me for a story he did in the New York Times about renaming sports franchises, sparked by Michael Jordan’s …
Kin One and Kin Two: Seussian Naming
This post originally appeared at Fast Company. I decided to blog about the new Microsoft Kin name even though I know that the name makes absolutely no difference to Microsoft, …
Catchword Featured at AOL: Best and Worst Business Names for Your Small Business
I was delighted to provide information to journalist Charlotte Jensen for an article about small business naming at AOL Small Business. The article isn’t available at their website anymore, so …
I Don’t Want Cindy Crawford Touching My Face, and Other Celebrity Endorsements
This post originally appeared at Fast Company. Did you know that Cindy Crawford has her own line of face creams? Did you know that the anti-aging properties are due to …
Who’s Afraid of the Trademark Police? Everyone.
This post originally appeared at Fast Company. I was in a meeting with Vinod Khosla once, about a thousand years ago in Internet time (which would make it roughly 2001). We …
More Best/Worst: Catchword on the Radio
I was lucky enough to be interviewed on CKTB by the wonderful Tim Denis about the best and worst names of the decade (following up on our list which I …
Name Brands: Not Just for Consumers Anymore
This blog originally appeared at Content Bureau. Have you been watching 30 Rock lately? Or The Office? CSI:NY? Heroes? If so, you probably know about Cisco TelePresence, a high-end videoconferencing …
Say It Out Loud: PETA Has A Badly-Named Blog
I’m probably late to the game on this one, but: Really? Seriously?
It’s Not Easy Naming Green: Volt Color Naming Contest
This post originally appeared at Catch This. Courtesy of the Autopia section of Wired comes news of a new contest: After developing and marketing what promises to be the world’s …