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Product Names

Take Two Tablets and Call Me in the Morning

This post originally appeared at Fast Company. I don’t have an iPad yet, but I really really want one. Well, I don’t know if I want an iPad per se, …

Bad Names / Fun Stuff

This Just In: Naming Is Still Hard

There have been a number of Dilbert strips that deal with naming; seems like Scott Adams does about one a year. And you know what? It’s still funny, and it’s …

Fun Stuff / Press / Sports Names

Catchword Featured at the NY Times: Sports Team Renaming

Yet more press! The lovely and talented Ken Belson talked to me for a story he did in the New York Times about renaming sports franchises, sparked by Michael Jordan’s …

Name Review / Product Names

Kin One and Kin Two: Seussian Naming

This post originally appeared at Fast Company. I decided to blog about the new Microsoft Kin name even though I know that the name makes absolutely no difference to Microsoft, …

Company Names / Fun Stuff / Press

Catchword Featured at AOL: Best and Worst Business Names for Your Small Business

I was delighted to provide information to journalist Charlotte Jensen for an article about small business naming at AOL Small Business. The article isn’t available at their website anymore, so …

Pop Culture / Product Names

I Don’t Want Cindy Crawford Touching My Face, and Other Celebrity Endorsements

This post originally appeared at Fast Company. Did you know that Cindy Crawford has her own line of face creams? Did you know that the anti-aging properties are due to …

Product Names / Trademark

Who’s Afraid of the Trademark Police? Everyone.

This post originally appeared at Fast Company. I was in a meeting with Vinod Khosla once, about a thousand years ago in Internet time (which would make it roughly 2001). We …

Bad Names / Good Names / Press

More Best/Worst: Catchword on the Radio

I was lucky enough to be interviewed on CKTB by the wonderful Tim Denis about the best and worst names of the decade (following up on our list which I …

Good Names / Product Names

Name Brands: Not Just for Consumers Anymore

This blog originally appeared at Content Bureau. Have you been watching 30 Rock lately? Or The Office? CSI:NY? Heroes? If so, you probably know about Cisco TelePresence, a high-end videoconferencing …

Bad Names / Pop Culture

Say It Out Loud: PETA Has A Badly-Named Blog

I’m probably late to the game on this one, but: Really? Seriously?

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