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Good Names / Name Review

Positive to Negative to Positive: Rebranding California Food Stamps

This post originally appeared at Fast Company. It should be the most popular state government program: credit for groceries, so you can feed your family when times are tough. Unfortunately, …

Fun Stuff / Linguistics

Linguistics in the Working World: Interview with Laurel Sutton

This post originally appeared at Catch This. The fine folks that are the Masters in Language and Communication (MLC) Program at Georgetown University interviewed me for their blog. Mostly we …

Linguistics / Press

An Interview with Laurel Sutton of Catchword

This post originally appeared at Catch This. I was interviewed for the MLC Blog (MA in Language & Communication) at Georgetown University, to talk about my background and my career outside of linguistics. …

Company Names / How to

Perfect Business Summit: Success! And Naming!

This post originally appeared at Catch This. I was honored to be part of the Perfect Business Summit in Las Vegas a couple of weeks ago. I gave a short …

Fun Stuff / Pop Culture

Brand Vigilante: Someone Stole My Name on Twitter

This post originally appeared at Fast Company. Do you have a Google alert set on your name? If you’re reading this—that is, if you’re a clued-in business type who understands …

Name Review / Product Names

Windows Phone 7: This Name Does Not Sing to Me

This post originally appeared at Fast Company. Windows Phone 7: a name that provokes people everywhere to say “Meh.” It’s the successor to Windows Mobile 6.5 (an uninspiring name if …

Fun Stuff / Product Names

I Cannot Lie: Levi’s and Old Navy Got Back

This post originally appeared at Fast Company. Let me start this blog with a gratuitously sexy play on words: In apparel marketing, asses are hot right now. Lacking any actual …

Etymology / Fun Stuff / Linguistics / Pop Culture

Damp Squids or Swell Foops?: Top 10 Misquoted Phrases in Britain

This post originally appeared at Catch This. Until I saw this episode of the IT Crowd, I don’t think I’d ever heard the expression damp squid: As the judge helpfully …

Fun Stuff / Pop Culture / Product Names

Don’t Bogart That Name: Medical Marijuana Trademarks

This post originally appeared at Fast Company. I predict that the hottest holiday gift for Californians this year will be the Volcano Vaporizer. Haven’t heard of it? It’s a “revolutionary …

Fun Stuff / Name Review / Product Names

I Can’t Get With That: Renaming the Kia Soul

This post originally appeared at Fast Company. I love those Kia hamsters. The first commercial showed a trio of hammies tooling around in their Kia Soul while the rest of …

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