The Brand Name Auction: Bargain or bust?
This post originally appeared at the Duets Blog. Back in December, Racebrook Marketing Concepts held a Brand Name Auction during which “150 Timeless Trademarks and Domains” were offered for sale. …
Just Like Grouper Fish: Coupon Sites Devour Everything
This post originally appeared in Fast Company. In my last blog I joked that Groupon, a hugely popular local coupon site, adopt the grouper fish as its mascot. This was …
Names We Loved – and Loved to Hate – in 2010
This post originally appeared in Fast Company. Ah, 2010. Seems like a million years ago, when in fact we’re only two weeks into the new year. Like all good bloggers, …
Have Cowl, Will Travel Around the World: Batman Incorporated (Part 2)
This post originally appeared in Fast Company. In my last blog, I looked at how Batman is known globally in comics. With plans in the current DC storyline to have …
Leaders And Legends: Division Naming in the Big Ten (or Twelve)
This post originally appeared at Catch This. The sports world has been buzzing about the names Legends and Leaders for the new Big 10 divisions. Since it’s a naming-type topic, …
Dagnabbit is not an adjective: Progressive fails on language use
This post originally appeared at Catch This. Today’s lesson is about language use, and more specifically, how to use a swear word correctly. I am usually a fan of Progressive’s …
Have Cowl, Will Travel Around the World: Batman Incorporated (Part 1)
This post originally appeared in Fast Company. Yes, I read comics. (I just wanted to get that out of the way before the eye-rolling and snorting starts.) For those of …
Ometers and Scopes: Serious Lab Device Names in Psychic Research
This post originally appeared at Catch This. I’ve been reading Mary Roach’s Spook – great book, highly recommend, would do business again A++! – and I just came across this …
More Must Be Better: High Definition Invades a Product Near You
This post originally appeared in Fast Company. I first heard the term “digital wonderland” on an episode of Harry Shearer’s Le Show, in reference to the move from analog-anything to …
Positive to Negative to Positive: Rebranding California Food Stamps
This post originally appeared at Fast Company. It should be the most popular state government program: credit for groceries, so you can feed your family when times are tough. Unfortunately, …