This post originally appeared at Catch This.
In the midst of the current financial wreckage, the big news is about a big buyout: the New York Stock Exchange is gonna get bought. At the moment it’s not clear who the new owners will be – the German exchange Deutsche Börse or the homegrown NASDAQ. And of course everyone is wondering about the new name, if there is one. Kayla Tausche from CNBC asked if I would comment on this story and so I took myself off to a little studio in San Francisco to hold forth. The piece is quite good (and there’s a transcript here) but if you blink you’ll miss me. I do like that I got to call Philip Morris’ marketing “shoddy” on national television.
P.S. Kayla had asked us to come up with some practical and a few humorous suggestions for the new name. Since they didn’t make it to air, I thought we should share:
- NYDB Exchange
- The Bigger Board
- New German Stock Exchange
- New Deutsche Stock Exchange
- North Atlantic Stock Exchange
- TransAtlantic Stock Exchange
- Planetary Exchange (a more impressive word than “global”)
- Solar Exchange
- Galactic Exchange (taking a cue from Virgin)
- Germerica Exchange
- Germanosaurus Rex (the biggest thing we could think of)