Skip to content

Sutton Strategy

Thinking. Clearly.

Menu
  • Home
  • Services
    • Linguistic Analysis
    • Cultural Sensitivity
    • Expert Witness
    • Marketing Strategy
  • About
  • Blog
  • Contact
Etymology / Linguistics / Name Review / Product Names / Sports Names

Sugarpova: Does it taste as weird as it sounds?

This post originally appeared at the Duets Blog. Wimbledon is winding down and fifth-seeded Maria Sharapova has been eliminated from the competition, dashing her hopes for a combined 10th anniversary …

Acquisitions & Mergers / Bad Names / Company Names / Sports Names

Overstocked with names: It’s still the Oakland Coliseum around here

This post originally appeared at the Duets Blog. You may be aware that there is a large sports arena located in Oakland, California, wherein both the Oakland A’s and the …

Company Names / Sports Names

But It Won’t Help Them Win Games: ARCO Arena Is Now Power Balance Pavilion

This post originally appeared in Fast Company. When it comes to art and luxury goods, a thing is worth only what someone is willing to pay for it. You can …

Press / Sports Names

Leaders And Legends: Division Naming in the Big Ten (or Twelve)

This post originally appeared at Catch This. The sports world has been buzzing about the names Legends and Leaders for the new Big 10 divisions. Since it’s a naming-type topic, …

Fun Stuff / Press / Sports Names

Catchword Featured at the NY Times: Sports Team Renaming

Yet more press! The lovely and talented Ken Belson talked to me for a story he did in the New York Times about renaming sports franchises, sparked by Michael Jordan’s …

Recent Posts

  • Did Your Name Determine How Your Life Turned Out?
  • Elephants Are Doing Something Deeply Human
  • American Riviera Orchard – Meghan Markle’s boring new lifestyle brand
  • Not Feeling Your Partner’s Name? Just Change It.
  • The Least Common, Least Loved Names in America

Categories

Social
Copyright © 2025 Sutton Strategy – OnePress theme by FameThemes
 

Loading Comments...