The expert’s view – Facebook’s move to Meta
I was interviewed by Transform for this piece about Facebook’s name change. At the annual Facebook Connect conference, founder and CEO Mark Zuckerberg announced Facebook group’s official rebrand to Meta, …
Renaming the company won’t fix Facebook’s image problem
I was interviewed by Popular Science for this piece about Facebook’s name change. This week, news dropped that Facebook may be following the tried and true playbook of other tech …
A New Name Won’t Fix Facebook
I was interviewed by Time Magazine for this piece about Facebook’s name change. The article can also be read here. When an established company becomes fraught with scandal, advisers will …
The Internet of Names: CES Round-Up
This post originally appeared at the Duets Blog. CES 2016 (January 6-9, 2016) has come and gone, and, as always, offered up a rich selection of new product and company …
Peeple who need people
This post originally appeared at the Duets Blog. In late September of 2015, tech media worked itself into a frenzy about the launch of an app called Peeple, which was supposed …
Sugarpova: Does it taste as weird as it sounds?
This post originally appeared at the Duets Blog. Wimbledon is winding down and fifth-seeded Maria Sharapova has been eliminated from the competition, dashing her hopes for a combined 10th anniversary …
Illuminating your library: Kindle MatchBook name review
This post originally appeared at Catch This. What do you need to kindle a fire? Why, a matchbook, of course. See what I did there? I worked in three different …
What’s In A Name? The Ability To Make Or Break A Merger
This post originally appeared in Fast Company. We’ve always known that the golden age of air travel is long gone. The fabled United tagline “Fly the Friendly Skies” seems quaint, …
From Tampons to Tablets: The Best and Worst Product Names of 2012
This post originally appeared at Marketing Profs. As a naming agency, we’re constantly astounded, amused… and, yes, occasionally awestruck by the brand names that naming consultants and other marketers come …
Unexpectedly There and Back: The Hobbit Films Name Review
This post originally appeared at Catch This. It’s not often that film titles get media coverage, but then The Hobbit is no ordinary film – or should we say, trilogy …