Don’t Bogart That Name: Medical Marijuana Trademarks
This post originally appeared at Fast Company. I predict that the hottest holiday gift for Californians this year will be the Volcano Vaporizer. Haven’t heard of it? It’s a “revolutionary …
I Can’t Get With That: Renaming the Kia Soul
This post originally appeared at Fast Company. I love those Kia hamsters. The first commercial showed a trio of hammies tooling around in their Kia Soul while the rest of …
This Just In: Naming Is Still Hard
There have been a number of Dilbert strips that deal with naming; seems like Scott Adams does about one a year. And you know what? It’s still funny, and it’s …
Catchword Featured at the NY Times: Sports Team Renaming
Yet more press! The lovely and talented Ken Belson talked to me for a story he did in the New York Times about renaming sports franchises, sparked by Michael Jordan’s …
Catchword Featured at AOL: Best and Worst Business Names for Your Small Business
I was delighted to provide information to journalist Charlotte Jensen for an article about small business naming at AOL Small Business. The article isn’t available at their website anymore, so …
Smencils: Well, I’d Name Scented Pencils Differently
This post originally appeared at Catch This. My kid is one of those youngsters who can’t come back from a bike ride without presenting me with something found on the ground …
“Realising Potential”: David Brent Advises Microsoft
At the risk of turning this into a YouTube blogging site, I bring you some brilliant satire, courtesy of Ricky Gervais and Steve Merchant. After the huge success of The …
“But some IKEA fans were outraged”: Changing fonts is a tricky business
This post originally appeared at Catch This. Via the AP at SFGate: 08-30) 12:25 PDT STOCKHOLM, (AP) — Ikea, the Swedish furniture chain, said Sunday it never expected such a …
Atheists eat babies?: Steve Cuno on labels and branding
This post originally appeared at Catch This. OK, he didn’t say babies, he said kittens. Last weekend I watched streaming video of The Amaz!ng Meeting (TAM) 7 from Las Vegas …
Hiking the Appalachian Trail: New Euphemism Alert!
This post originally appeared at Catch This. So…Mark Sanford. This isn’t a political blog, but we do read the news, and this particular scandal has now contributed a new euphemism …