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Acquisitions & Mergers / How to / Product Names

Keeping Your House in Order: Naming Architecture and Brand Architecture

This post originally appeared at The Content Bureau blog. Years of company growth can lead to a hodgepodge of products and services with different names—and big headaches for marcom managers. …

Acquisitions & Mergers

Deconstructing the Doomed Yahoo/Tumblr Romance

This post originally appeared at Fast Company. Ah, Tumblr, home to a million fandoms, animated GIFs, and journeys of self-discovery by teenage girls. I’m not saying this as an insult–I’m actually quite …

Acquisitions & Mergers / Company Names / Name Review

What’s In A Name? The Ability To Make Or Break A Merger

This post originally appeared in Fast Company. We’ve always known that the golden age of air travel is long gone. The fabled United tagline “Fly the Friendly Skies” seems quaint, …

Office Depot OfficeMax
Acquisitions & Mergers / Company Names

A difference that makes no difference

Besides the big story of American Airlines taking over US Airways, recent news of acquisitions includes the buyout of OfficeMax Inc by its larger rival Office Depot.  The Depot insists …

Acquisitions & Mergers / Bad Names / Company Names / Sports Names

Overstocked with names: It’s still the Oakland Coliseum around here

This post originally appeared at the Duets Blog. You may be aware that there is a large sports arena located in Oakland, California, wherein both the Oakland A’s and the …

Acquisitions & Mergers / Trademark

Your New Victrola iPod: Do Brand-Name Auctions Make Sense?

This post originally appeared in Fast Company. Back in December 2010, Racebook Marketing Concepts held a Brand Name Auction during which “150 Timeless Trademarks and Domains” were offered for sale. …

Acquisitions & Mergers / Company Names / Product Names / Trademark

The Brand Name Auction: Bargain or bust?

This post originally appeared at the Duets Blog. Back in December, Racebrook Marketing Concepts held a Brand Name Auction during which “150 Timeless Trademarks and Domains” were offered for sale. …

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