The expert’s view – Facebook’s move to Meta
I was interviewed by Transform for this piece about Facebook’s name change. At the annual Facebook Connect conference, founder and CEO Mark Zuckerberg announced Facebook group’s official rebrand to Meta, …
Renaming the company won’t fix Facebook’s image problem
I was interviewed by Popular Science for this piece about Facebook’s name change. This week, news dropped that Facebook may be following the tried and true playbook of other tech …
A New Name Won’t Fix Facebook
I was interviewed by Time Magazine for this piece about Facebook’s name change. The article can also be read here. When an established company becomes fraught with scandal, advisers will …
LSA Member Spotlight: Laurel Sutton
I was the featured LSA member for October 2021 at the Linguistics Society of America. Laurel Sutton (she/her) is a linguist, strategist, and co-founder of Catchword, a naming and branding …
Comirnaty: Why the president of the American Naming Society isn’t exactly a fan of the name
Phoebe Bain interviewed me for this piece on the name of Pfizer’s Covid vaccine, originally appearing at Morningbrew She prefers Covuity, which was also in the running for Pfizer’s Covid …
The art of the rename: How brands decide what to call themselves next
Phoebe Bain interviewed me for this piece on renaming, originally appearing at Morningbrew What considerations go into choosing a new moniker? From football teams to pancake mixes, a lot of …
The Ethics of Renaming
This post originally appeared at Transform Magazine For many brands, it’s way past time to re-evaluate their resonance in the 21st century. Laurel Sutton, linguist and co-founder of of naming …
Pastafazool! Helping to name Cascatelli
This post originally appeared at Catchword When The Sporkful podcast contacted Catchword back in November 2020 to be a guest on air, I had to admit that I hadn’t heard of …